Category Archives for "Blog"

Creating LinkedIn Articles to Promote Your Personal Brand

With personal branding becoming as important as company branding, establishing yourself as an expert has become an essential element of your company’s marketing strategy. Creating LinkedIn articles to promote your personal brand can be a way to establish thought leadership and create brand awareness with a potentially larger audience. Why Create Articles for Personal Branding? […]

Using LinkedIn For Sales Lead Generation

Using LinkedIn for sales lead generation doesn’t mean monitoring vanity metrics such as how many likes or shares your articles and updates receive. It isn’t even about how many people are in your LinkedIn group. Effective sales lead generation requires you to be able to measure and track how your LinkedIn profile successfully converts conversations […]

Creating a Successful B2B Social Media Branding Strategy

Creating a Successful B2B Social Media Strategy

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Your Brand Tells Your Customer What to Expect Let’s talk a little bit about the term branding. Your brand tells your customer what they can expect […]

Build Trust with Your LinkedIn B2B Lead Generation Strategy

Build Trust with Your LinkedIn B2B Lead Generation Strategy-RevGrow

What’s more valuable than gold but can’t be bought or sold? Trust.   Consider everything we do that is based on trust.  When we board an airplane, deposit money in the bank, or leave kids with a sitter, we have confidence that those involved will do what they promise.  In society, trust is the most powerful […]

Research Tools for LinkedIn Lead Generation

Your LinkedIn lead generation platform is only as successful as your prospect research. Conducting research can help you create a more optimized profile, a more targeted Advanced Search and a more engaging messaging strategy. In turn, you can take what you learned from your LinkedIn lead generation to fine tune your prospect profile and create […]

Can SEO Help with Your LinkedIn Marketing Strategy?

Social media profiles appear in search engine results, which means that those profiles help with your company’s SEO. But can you use SEO to help you with your LinkedIn marketing strategy? That answer is a resounding yes. SEO on LinkedIn You can use Search Engine Optimization on your LinkedIn profile the same way you leverage […]

5 Analytics to Prove Your LinkedIn Strategy Works

How do you know if your LinkedIn strategy is helping your company to generate revenue? Of course the one easy way to tell is if you are able to nurture first degree connections into sales. But there other analytics and key performance indicators that you can use to measure the positive effect your social media […]

LinkedIn Lead Generation that Generates Itself

RevGrow-LinkedIn Lead Generation that Generates Itself

There are conflicting theories about automating lead generation activities. Automation isn’t always a good thing, because it takes the human element out of engagement. However, did you know that people’s actions on LinkedIn often make it easier for you to generate leads? So here are some ways LinkedIn lead generation essentially generates itself and what […]

Revenue Growth, SEO and Lead Generation: The Trifecta for Success

If you want to create a sustainable business, it is important to understand the powerful relationship between Search Engine Optimization (SEO), revenue growth, and lead generation. How can you combine key strategies for SEO, lead generation and revenue growth? One way is to optimize your key social media platforms. SEO and Social Media Platforms Google […]

A Balanced Content Mix for Your Lead Generation Platform

RevGrow-A Balanced Content Mix for Your Lead Generation Platform

To leverage the social selling aspect of your lead generation platform, you will want to find a balanced content mix. A content mix includes a variety of the type of content you share as well as a good blend of curated and company owned content. Curated Content and Your Lead Generation Platform There are many […]