If you want to leverage LinkedIn for B2B lead generation, then you need to prove you are an expert in your field. One way to do this is to leverage an area of your profile that many people rarely use: Skill Endorsements.
According to LinkedIn, people who list five or more skills on their profiles receive up to 17x more profile views than those who add fewer than 5 skills.This video explains the best way to utilize endorsements on LinkedIn to engage with prospects on your network.
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