Tag Archives for " using LinkedIn for marketing "

How To Promote Your Personal Brand Using LinkedIn Articles

With personal branding becoming as important as company branding, establishing yourself as an expert has become an essential element of your company’s marketing strategy. Creating LinkedIn articles to promote your personal brand can be a way to establish thought leadership and create brand awareness with a potentially larger audience. Why Create Articles for Personal Branding? […]

The Necessity of Building a Relationship on LinkedIn

Necessity of Building a Relationship on LinkedIn-RevGrow

Why Nurturing Prospects is so Important for Business Development Your most important asset is the relationships you build while building a business. It’s very important to be nice to everyone you meet, especially your customers. Asking them how they are, talk about the weather, asking how you can help them are all great conversation starters, […]

Can SEO Help with Your LinkedIn Marketing Strategy?

Social media profiles appear in search engine results, which means that those profiles help with your company’s SEO. But can you use SEO to help you with your LinkedIn marketing strategy? That answer is a resounding yes. SEO on LinkedIn You can use Search Engine Optimization on your LinkedIn profile the same way you leverage […]

A Balanced Content Mix for Your Lead Generation Platform

RevGrow-A Balanced Content Mix for Your Lead Generation Platform

To leverage the social selling aspect of your lead generation platform, you will want to find a balanced content mix. A content mix includes a variety of the type of content you share as well as a good blend of curated and company owned content. Curated Content and Your Lead Generation Platform There are many […]

Effective Messaging for Your Lead Generation Platform

RevGrow-Effective Messaging for Your Lead Generation Strategy

Creating a cohesive lead generation platform includes the messages you create. After you create a client-facing profile and a laser-targeted search strategy, your messaging has to reinforce your branding. Don’t make your profile look like you are all about the customer and then send the default LinkedIn connection request. You also don’t want to start […]

Position Yourself for LinkedIn Lead Generation Success

LinkedIn isn’t the place for resumes, blatant sales pitches or spammy direct messages. If you are looking to position yourself for LinkedIn lead generation success, then you need to consider your positioning (personal branding) strategy. They Really Like You If you are a service-based company then you are your business. People are going to want […]

How to Generate Leads on LinkedIn by Being Human

Generating leads on LinkedIn is a delicate balance of determining a prospect’s needs while positioning your company as the one that can meet those needs. In sales and marketing, it is easy to get caught up in buyer personas. However, those personas are a guide. The real prospect is a human being with all of […]

How To Nurture Your LinkedIn Connections Through Direct Messages

This week, our blog post is from RevGrow’s own Cathy Yerges, Director of Client Services and LinkedIn expert and trainer. To see the original post on LinkedIn, click here. Connecting with someone on LinkedIn is just like starting a conversation with someone at a networking event. You need to work to keep the conversation going and […]

Engaging LinkedIn Lead Generation Strategies


Using social media sites like LinkedIn for B2B marketing  is like walking a tightrope. Blindfolded. Without a net. And the floor beneath you is lava. Creating engaging LinkedIn Lead generation strategies is a challenge, but it IS possible. The key is always to  put your prospects’ needs first. Your LinkedIn Profile Isn’t About You It […]