Small businesses often struggle to keep their sales pipeline consistently full throughout the year. They often rely heavily on word of mouth and referrals. While valuable, these channels alone are rarely sufficient to facilitate steady business growth and reach their goals. A top-of-the-funnel system is needed, one that proactively builds meaningful relationships and cost-effectively converts them to new sales each and every month.

 This book balances an executive’s focus on tangible returns with a marketer’s appreciation of the invaluable nature of long-term relationship building and leveraging inbound and outbound marketing strategies for sustainable and efficient growth.

 Stop relying solely on referrals and word of mouth, which are unpredictable and often insufficient to meet your revenue goals. Building predictable demand and delivering new opportunities for your business is our goal. No more feast-or-famine pipeline rollercoasters.

 Your next big client is waiting in your LinkedIn inbox.