Have you found that your traditional B2B lead generation strategies aren’t working?
Do you find that your salespeople often have to resort to cold calling to try to fill their sales pipeline?
Can you honestly say how many new clients you are going to have next month? In the next three months? The next six months?
Can your sales team tell you exactly where people are in the sales funnel and what they are doing to stay on top of individual prospects until they are ready to close?
Can your sales team even tell you when they think individual prospects will be ready to buy?
If you are struggling to determine how to create a lead generation platform that helps generate a consistent flow of qualified lead you aren’t alone.
67% of B2B professionals say that increasing quality leads is a top priority
Only 22% of companies are happy with their conversion rates
And 67% of sales professionals miss their quota
B2B Lead generation has become more difficult
80% of B2B decision makers conduct research before they are ready to talk to a sales person
84% of C-Level or Vice President Level executives use social media for purchasing decisions
Decision makers consume at least 5 pieces of content before seeking a conversation with a salesperson
Lead generation has become a process of nurturing relationships with qualified buyers
This means that businesses now have to:
Develop a strategy to be found online
Create a system to provide value to gain your prospects’ attention
Institue a multi-channel online effort that is coordinated and sustainable
But where do you start?
You start by understanding how the B2B lead generation process has changed, how you can connect with qualified buyers and how to create a lead generation platform that is multi-channel, sustainable and scalable.
How to Generate B2B Leads in a Social World
We created an in-depth online guide to help you understand how lead generation has changed and how you can create a new mature lead generation strategy that will help you obtain more leads and convert more of those leads to sales while decreasing your operational costs.
How to Generate B2B Leads in a Social World is an explorable, multi-media resource that will give you the foundation you need to start creating an effective, efficient and sustainable lead generation platform.
Simply fill out the form below to gain instant access today!