When it comes to successfully leveraging LinkedIn, there’s a lot to familiarize yourself with. From optimizing your profile to uploading native videos and finding targeted groups, it can sometimes feel less like professional networking and more like learning a foreign language. Successfully navigating LinkedIn takes more than just technical know-how: There’s also a certain finesse […]
You likely know LinkedIn is the most popular and widely used social media platform for business and B2B sales. That’s why you created your client-facing profile in the first place! So, aside from building a great profile, what is the key to ensuring you’re taking full advantage of the platform? The ability to effectively seek […]
As a B2B professional, you’re likely among the thousands of other B2B company leaders who have a presence on LinkedIn. The business-oriented social networking platform is a great marketing tool to expand exposure, generate leads, share knowledge, and network with industry professionals. However, if you’re not using a client-facing personal profile to grow your brand, […]
LinkedIn insiders are optimizing the platform for mobile and desktop users alike. In a world increasingly dominated by mobile devices, they haven’t forgotten about LinkedIn desktop users. Those behind the social media giant recently introduced a host of features to optimize the platform for users across all devices. How can you take advantage of these innovations?