Category Archives for "Blog"

Learn How to Utilize LinkedIn Groups

You probably know by now that you can benefit from participating in LinkedIn groups, but how can you be sure your group activity isn’t just another social media time waster? Follow these strategies to find the best groups to keep you engaged with your industry and build relationships with prospects. Choosing groups There are a […]

The Prospects You’re Missing Aren’t Where You Think They Are

Missing Prospects

You know your target audience. Perhaps you’ve done persona work that’s helped you understand who your prospects are and what they need. Maybe you’ve developed a short list to work from. So, now what? Start with LinkedIn. It is a great prospecting tool. With a little search strategy from your own LinkedIn profile homepage, you’ll […]

5 Ways to Generate More Leads on LinkedIn

With over 187 million monthly unique visitors, it’s no surprise that companies are turning to LinkedIn to generate new business leads. However, without a thorough plan and strategy for success, it’s very easy for these lead generation efforts to turn futile and become lost in the pool of users looking to expand their networks and […]

9 Reasons You’re Not Generating Leads On LinkedIn

I want to tell you a secret… Getting in front of more of your ideal target prospects and generating a steady flow of high quality leads using LinkedIn is actually pretty easy. But let me guess, you find it hard to do. So here is the truth. It’s not just you. Listen. Many smart, successful, educated […]

4 Tips to Emailing Your Most Important C-Level Prospects

We all know how hard it is to get a meeting with a busy executive, especially if you’re using outdated email and prospecting tactics such as cold calling and direct mail that are no longer effective and drive buyers crazy. Prospecting can be brutal, and a string of unreturned calls and unanswered emails is discouraging, to […]

Are You Discussing What Buyers Want to Discuss?

There is often a disconnect between what sellers and buyers want to discuss in the first call.   Bridging this gap will help you make the most out of your calls and ultimately help you close more business in less time. Whether on the phone or in-person at the local coffee shop or the prospect’s business, we all […]

5 Ways to Build Prospect Relationships

We all know how important it is to get the appointment, make a great first impression, and have a productive meeting with your ideal prospects. But, what about all those prospects who seem to be a fit, but don’t have an immediate need or desire to buy your product and service?   This is more common […]

4 Tips for Generating Leads With LinkedIn Groups

“This is not an information age. It’s an age of networked intelligence.” – Don Tapscott LinkedIn was designed for just this…networking. Connecting with the right people and starting the right conversations can lead to growth in your business and your business connections. LinkedIn groups are a valuable tool for reaching your target community and connecting […]

7 Ways to Build Rapport With a Prospect

Rapport is defined as “a close and harmonious relationship in which the people or groups concerned understand each other’s feelings or ideas and communicate well.” Mastering rapport skills will help you bond more quickly with your prospects AND influence them to become your customers. It’s important to build rapport from the initial handshake. Take a look […]