Category Archives for "Blog"

3 Things You Can Do Today to Generate Leads from LinkedIn

Business leaders today know how important social media can be for increasing their website traffic. Tapping into the largest professional network on the internet can help you generate new leads — and LinkedIn is the social media platform that drives the most customers to business-to-business (B2B) content. Get in and work the room Once you’ve started your LinkedIn profile, […]

4 Answers to Frequently Asked Questions About LinkedIn Content Marketing

Content is King

Once just a social network for professionals to connect with one another, LinkedIn has grown into so much more. Today, it’s where professionals share and read content, expand their networks, and grow their brands among many other activities. Simply put, LinkedIn is a dominant content vehicle within an online space where users take content seriously. In […]

Craft Your B2B Social Media Marketing Strategy for LinkedIn

LinkedIn is a great tool for business networking, but the site offers potential to market your business as well. Aside from the content and networking strategies you may be familiar with, LinkedIn marketing opportunities include advertising campaigns and sponsored updates. With this in mind, you might wonder how should you integrate LinkedIn into your marketing […]

These Tips Can Help You Build Your LinkedIn Network

Network Networking Communicate Communication Connection Concept

LinkedIn is the largest professional network on the internet with more than 467 million members around the globe. Business professionals use networking as a tool to meet potential clients and partners. Face-to-face events continue to be powerful ways to meet fellow professionals and establish contacts, but attendance is limited and they can be costly to attend. LinkedIn, […]

Learn How to Utilize LinkedIn Groups

You probably know by now that you can benefit from participating in LinkedIn groups, but how can you be sure your group activity isn’t just another social media time waster? Follow these strategies to find the best groups to keep you engaged with your industry and build relationships with prospects. Choosing groups There are a […]

The Prospects You’re Missing Aren’t Where You Think They Are

Missing Prospects

You know your target audience. Perhaps you’ve done persona work that’s helped you understand who your prospects are and what they need. Maybe you’ve developed a short list to work from. So, now what? Start with LinkedIn. It is a great prospecting tool. With a little search strategy from your own LinkedIn profile homepage, you’ll […]

5 Ways to Generate More Leads on LinkedIn

With over 187 million monthly unique visitors, it’s no surprise that companies are turning to LinkedIn to generate new business leads. However, without a thorough plan and strategy for success, it’s very easy for these lead generation efforts to turn futile and become lost in the pool of users looking to expand their networks and […]

9 Reasons You’re Not Generating Leads On LinkedIn

I want to tell you a secret… Getting in front of more of your ideal target prospects and generating a steady flow of high quality leads using LinkedIn is actually pretty easy. But let me guess, you find it hard to do. So here is the truth. It’s not just you. Listen. Many smart, successful, educated […]

4 Tips to Emailing Your Most Important C-Level Prospects

We all know how hard it is to get a meeting with a busy executive, especially if you’re using outdated email and prospecting tactics such as cold calling and direct mail that are no longer effective and drive buyers crazy. Prospecting can be brutal, and a string of unreturned calls and unanswered emails is discouraging, to […]

Are You Discussing What Buyers Want to Discuss?

There is often a disconnect between what sellers and buyers want to discuss in the first call.   Bridging this gap will help you make the most out of your calls and ultimately help you close more business in less time. Whether on the phone or in-person at the local coffee shop or the prospect’s business, we all […]