Why Nurturing Prospects is so Important for Business Development
Your most important asset is the relationships you build while building a business. It’s very important to be nice to everyone you meet, especially your customers. Asking them how they are, talk about the weather, asking how you can help them are all great conversation starters, however, to build a true relationship from this, the conversation and your actions need to go deeper.
Trust plays a very important factor in building relationships that actually stick. It takes time to build up trust, it takes patience. But once you build up that trust you need to be careful and continue to nurture the relationship because it only takes seconds for something to happen and that trust is gone.
Start to monitor all your relationships in your business development. Make note of the ones that are true relationships and really working for you and the ones who are not so much. This goes for both your customers and your vendors.
You need to outweigh the pros and cons and ask yourself if you’re trying to choose between two people to focus more of your attention on, go with your inner intuition and choose the one you really feel is worth your time as well as your businesses time. And remember, your customer is always right!
How Nurturing Relationships Improves the Number of Sales a Company Receives
If your customer trusts you, they will buy from you. Continue to stay connected with them and share as much value as possible. They’ll tell their friends and family about your business and help bring in more customers.
Follow up with your customers and ask how they are liking their product or service. Give them a survey to fill out so you know where your business stands. Always make sure your marketing is on point.
Using LinkedIn for sales lead generation and building relationships is a wonderful place to start. Connect with potential prospects and provide them with value.
Email marketing is another great way to continuously reach out from time to time asking how they are and providing value as well as sales and discounts. It’s viral as well. People who find what you do interesting or valuable will forward your e-mail message to other people. Continue to nurture your customers and watch the sales flood in.
How Nurturing Relationships Improves the Quality of Leads
Social media lead generation is big these days. There are millions of people on social media every day. If your business isn’t on social media, it needs to be. This drastically improves the number of leads.
But to get quality leads, you must learn how to nurture your relationships coming from the internet like you nurture your other relationships. Just because the internet makes it easy for someone to buy, doesn’t mean they are going to click the buy button as soon as they see something they like.
They are going to research your company, they are going to check out your LinkedIn or Facebook Business Page. They will want to see 5-star reviews! You may review several questions from them before they are ready to buy. This is your chance to really show them that you have the best of the best out there. Let them know they have come to the right place. Once they buy, continue to let them know and show them they’ve come to the right place.
How Nurturing Relationships Affects the Steady Flow of Leads
It’s very important to always keep things moving. Decide who your best current relationships are and keep providing them with what they need to stay loyal to you. Continue to do your marketing and bring in those new leads on a steady basis. Collect their information and provide the value needed for them to start building up that trust in your business and your products or services.
How Nurturing Relationships Affects the Company/Personal Brand
If you don’t have strong relationships who are also your buyers, then you are out of business. Your personal brand differentiates you from the other competition.
Maybe you have a contagious smile or your product has the best benefits and your current customers are raving to their friends and family about it or your constantly learning ways to promote your business and getting the word out there enough to where a person sees your ad more than once and then starts to research your company or stops by your storefront because now they are getting really curious as to who you are.
You can’t do something one time and expect a slew of people coming through your door. Every day you need to do at least one thing that is going to better your business and nurture those relationships.[cta] Are you struggling to keep your pipeline filled with qualified leads? Are normal lead generation strategies no longer working for your business? Understand how lead generation has changed, what today’s B2B buyers expect from potential vendors and how your company can create an effective and efficient lead generation platform. Click here to gain assess to our new online guide How to Generate B2B Leads in a Social World [/cta]