Why Should I use LinkedIn for Lead Generation?
LinkedIn is the primary social media network for B2B sales. People are on LinkedIn to do business. Essentially, we use LinkedIn because it works. With over 400 Million worldwide members and 4 out of 5 members in a position to drive business decisions, LinkedIn is an important business development tool.
Why do I need to upgrade to Sales Navigator?
Sales Navigator allows us to filter down to the exact decision makers you are trying to reach. With the additional search fields available and unlimited search results, Sales Navigator provides an effective and efficient use of the LinkedIn database.
When can I expect to start seeing leads?
You will start receiving leads within 2 to 6 weeks of launching your RevGrow campaign. If your LinkedIn network already consists of people who match your target market, we can generally develop leads from those individuals within two weeks of launching a campaign. Leads begin coming in from new connections made on LinkedIn at around week 4 to 6.
How does it work?
A RevGrow LinkedIn campaign addresses 5 areas:
- developing thought leadership
- providing value
- nurturing your connections
We start by having one of our experienced profile writers optimize your LinkedIn profile to position you and your company in the best way possible. Next, we build out your LinkedIn network with very targeted prospects, and create/share content so you’re viewed as a thought leader in your industry. We also use strategies that add value to the relationships you have with existing connections. After you’ve established a bit of Know, Like & Trust, it’s time to ask for phone appointments with your target prospects.
What sort of tracking or reporting do you provide?
RevGrow clients receive a playbook and detailed tracking sheets that show each component of the campaign. The playbook includes:
- targeted demographics
- messaging scripts
- content to share
- strategies for growing your engagement
- weekly metrics for your campaign
- your list of leads generated
Through our tracking system you’ll see every connection in your network and where each connection is at in your marketing campaign.
Why does it work?
The RevGrow LinkedIn Campaign works because we go through a process of defining your positioning, targeting, and messaging. You’ll be viewed as a leader in your industry who values the relationships that you form – not as a sales person. Clients will appreciate you as a valued resource and partner.
How much time do I need to devote to see results?
The RevGrow team runs your LinkedIn campaign from start to finish. We ask for your time to review various parts of the campaign to ensure that we have the targeting, positioning, and messaging accurate. We want to reflect your approach to business. During your scheduled bi-weekly status calls we’ll review the results and make any necessary adjustments. Overall, this process takes 1 – 2 hours of your time each week, outside of the time it takes for the actual phone calls with the leads we generate.
How much does it cost?
We have the ability to customize our services to fit your budget and address your specific goals for generating leads.
Our LinkedIn Starter Package is perfect if you simply need help getting your profile in shape, and want some fresh ideas how to utilize LinkedIn to grow your business. The Starter Package is a one time fee ranging from $800 – $1,500.
If you’re looking to implement a consistent LinkedIn strategy for your business you’ll benefit from our coaching program. We customize our coaching services to meet your exact needs. Our team of Senior Account Managers will work with you one-on-one to help you implement a Customized LinkedIn Strategy. Coaching programs typically run from 4 to 12 weeks and range from $1,500 – $5,000 per program.
Our RevGrow LinkedIn Campaign is a full-service option to developing and implementing a strategic lead generation campaign using LinkedIn. We develop a marketing playbook and you’ll have a team of experienced individuals working with you. Our Sr. Account Managers, Account Managers, Copywriters, Social Media Experts, Sales Professionals, and Operations Specialists partner with you to achieve the goals set for your campaign. Prices ranges from $2,500 to $4,500 per month, depending on the campaign strategies you choose to implement.
How many leads can I expect?
A typical RevGrow campaign generates between 8 – 12 targeted leads each month. Some of our clients experience as many as 20 – 30 leads per month.
What makes RevGrow Unique?
There are many lead generation options. In fact, there are many options for doing lead generation within LinkedIn. The RevGrow team firmly believes that building relationships with your network is the key to long term growth for your business. Your dedicated account management team will work with you to leverage your existing marketing initiatives and help you leverage LinkedIn. We succeed when you succeed.
What do you mean by “Appointment Readiness”?
Most of our clients do a great job once they get an appointment. However, if you’re not a professional sales person we can improve your performance and conversions with just a few minor tweaks in your approach and process. We provide you with a discovery call checklist and sales meeting playbook, along with sample questions. This proven framework & roadmap helps you make a strong first impression and come across in a professional and likeable manner.
In addition, we equip you with tips on how to build rapport, identify client pain points, assess the prospect’s budget, and understand their decision making process in a structured and systematic way that is non-salesy, not-pushy and will be well received by the prospect. All of this will demonstrate that you are not only capable, trustworthy, and personable, but can also solve their problem and most importantly why they should hire you.
What if the leads you provide aren’t ready to buy?
Not everyone you meet with will have an immediate need and desire to buy. We work with you to develop and execute a tailored, post-appointment nurturing plan so you remain top-of-mind, continue to add value, build relationships with your prospects, and they call YOU when they are ready to buy. The specific outreach and cadence of the touches will vary depending on the prospect, how the initial appointment goes, agreed-upon next steps, and other factors.
What if I don’t get any response from those you connect me with?
The beauty of the RevGrow approach and system is that it allows us to get creative in our approach to building engagement with your target audience. We ask deeper questions to help you, and us, better identify the challenges that your audience is facing and how best to get them to open up. We’re able to get very specific with our messaging and ask questions in a variety of ways to begin a discussion with them.
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