Establishing a Successful B2B Social Media Branding Strategy
Establishing your unique brand is one of the most important aspects of a successful business, large or small, retail (B2C) or B2B. An effective brand strategy gives you a major edge in an increasingly competitive and congested marketplace.
What is your brand telling your customers?
What is the purpose of your brand? Branding yourself allows you to establish a relationship with your customer. A well-designed brand tells your customer what they can expect from you and from your products and/or services. Your brand should differentiate you from others in your field, showing who you are and who you aspire to be. Your brand should be focused on who your target customers are and what they want and need from a product or service like yours.
Your logo, website, packaging and marketing materials should be centered around your brand. How you look and communicate is also a part of your brand.
Customers will pay a premium for your products or services because you’ve established yourself as a valuable brand. If customers feel as if they know you and they have built up trust in you and your offerings, your brand becomes a symbol of value.
Defining your brand can be difficult, time-consuming, and at times, uncomfortable. Begin by asking yourself what the benefits are of your products and services. What do your customers and prospects already think of your company? Learn the wants and needs of your customers, your target audience and the brand will rise from there.
Difference Between Marketing and Branding
Knowing the difference between marketing and branding is a key component as well. Marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results. Branding is more of a pull. A brand communicates characteristics and values of your offerings. A brand can encourage someone to buy a product and it directly supports whatever sales or marketing activities that are happening.
Use the following channels to get your brand noticed:
- Facebook Lives
- Facebook Advertising
- Post consistently on LinkedIn and other social media platforms
- Post in Facebook and LinkedIn Groups
- Google SEO
- Create business cards and drop them everywhere you are.
Make sure, no matter what, you are consistent in all of your efforts to establish your brand. Stay true to your brand and to your customers.
If you want to discuss ideas of how to build your brand using LinkedIn, let’s talk. Book your Free LinkedIn Strategy Session today! LINK
RevGrow is a Lead Generation and Business Development firm based in Dallas-Fort Worth and proudly serves clients throughout the United States. RevGrow helps businesses grow their revenue by generating a predictable flow of qualified leads and appointments using LinkedIn. To get these results, RevGrow positions you as the authority in your field and someone prospects will know, like and trust. You can connect with RevGrow on LinkedIn, Facebook, and YouTube.