Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.
Your Brand Tells Your Customer What to Expect
Let’s talk a little bit about the term branding. Your brand tells your customer what they can expect from you and from your products and/or services. Your brand differentiates you and shows who you are and who you want to be. Your brand needs to be based on who your target customers are and what they want and need. Branding yourself allows you to talk directly to them. Your logo, website, packaging, and marketing materials should be based around your brand. How you look and communicate is also apart of your brand.
Customers will pay a higher price for your products or services because you branded yourself. They feel as if they know you and they have built up trust in you and your products/services.
Defining your brand can be difficult, time-consuming and at times uncomfortable in certain situations. Start off by asking yourself what the benefits of your products and services are. What do your customers and prospects already think of your company? Learn the wants and needs of your customers, your target audience.
Difference Between Marketing and Branding
Knowing the difference between marketing and branding is a key component as well. Marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results. Branding is more like a pull. It communicates characteristics and values. A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities that are going on.
Try the following to get your brand noticed:
- Facebook Lives
- Facebook Advertising
- Post consistently on LinkedIn and other social media platforms
- Post in Facebook and LinkedIn Groups
- Google SEO
- Create business cards and drop them everywhere you are
Make sure, no matter what, you always stay consistent in all of your efforts in creating your brand. Stay true to your brand and to your customers.
[cta] If you want to learn more about branding on Linkedin, check out our other blog posts Build Your Personal Brand on LinkedIn and Position Yourself for LinkedIn Lead Generation Success. Have a question or just want to say hi? Contact us today![/cta]