The Necessity of Building a Relationship on LinkedIn
Why Nurturing Prospects is so Important for Business Development Your most important asset is the relationships you build while building a business. It’s very important to be nice to everyone you meet, especially your customers. Asking them how they are, talk about the weather, asking how you can help them are all great conversation starters, […]
How Do I Use LinkedIn to Get a Steady Flow of Leads?
There are many social media platforms that one can use to generate leads for their business. However, LinkedIn has been known to generate the most amount of “quality” leads. There are more than 400 million users on LinkedIn; these people are professionals trying to further their careers or looking for B2B customers. All in all, […]
When Are Your LinkedIn Prospects Ready to Have a Sales Conversation?
In sales, your job is to find and convert buyers. However, rushing to the sales conversation can be detrimental to converting the buyer, especially on LinkedIn. Yes, there are highly skilled professionals on LinkedIn who are likely ready to have a sales conversation more than other social media platforms, but they also don’t want to […]
Building Trust with Prospects on LinkedIn
Leveraging a social professional network like LinkedIn to drive your own B2B lead generation and sales is becoming increasingly important. Utilizing social selling for lead generation enables you to find and connect with your potential sales leads, who are already on those social platforms, engaging with others and their content. Staying active on LinkedIn helps […]
Creating a Successful B2B Social Media Branding Strategy
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Your Brand Tells Your Customer What to Expect Let’s talk a little bit about the term branding. Your brand tells your customer what they can expect […]
