5 Analytics to Prove Your LinkedIn Strategy Works
How do you know if your LinkedIn strategy is helping your company to generate revenue? Of course the one easy way to tell is if you are able to nurture first degree connections into sales. But there other analytics and key performance indicators that you can use to measure the positive effect your social media […]
Revenue Growth, SEO and Lead Generation: The Trifecta for Success
If you want to create a sustainable business, it is important to understand the powerful relationship between Search Engine Optimization (SEO), revenue growth, and lead generation. How can you combine key strategies for SEO, lead generation and revenue growth? One way is to optimize your key social media platforms. SEO and Social Media Platforms Google […]
A Balanced Content Mix for Your Lead Generation Platform
To leverage the social selling aspect of your lead generation platform, you will want to find a balanced content mix. A content mix includes a variety of the type of content you share as well as a good blend of curated and company owned content. Curated Content and Your Lead Generation Platform There are many […]
Effective Messaging for Your Lead Generation Platform
Creating a cohesive lead generation platform includes the messages you create. After you create a client-facing profile and a laser-targeted search strategy, your messaging has to reinforce your branding. Don’t make your profile look like you are all about the customer and then send the default LinkedIn connection request. You also don’t want to start […]
Position Yourself for LinkedIn Lead Generation Success
LinkedIn isn’t the place for resumes, blatant sales pitches or spammy direct messages. If you are looking to position yourself for LinkedIn lead generation success, then you need to consider your positioning (personal branding) strategy. They Really Like You If you are a service-based company then you are your business. People are going to want […]
3 Tips to Motivate Your B2B LinkedIn Lead Generation Outsourced Team
B2B LinkedIn lead generation is a long-term investment in the future of your business. Making the decision to work with a team of skilled professionals can help you increase your return on that investment. However, understanding how to motivate an outsourced team throughout the process of working together will also likely determine how successful you […]
How to Generate Leads on LinkedIn by Being Human
Generating leads on LinkedIn is a delicate balance of determining a prospect’s needs while positioning your company as the one that can meet those needs. In sales and marketing, it is easy to get caught up in buyer personas. However, those personas are a guide. The real prospect is a human being with all of […]
4 Steps to Help Your B2B LinkedIn Lead Generation Outsourced Team Work More Efficiently
Outsourcing your company’s B2B LinkedIn lead generation efforts can greatly increase the productivity of your internal sales and marketing teams. As the leader of your company’s in-house team, you want to achieve the highest possible output from your outsourced team to reduce your in-house team’s required input. For this to happen, it’s critical to evaluate […]
3 Strategies for Communicating with Your Outsourced B2B LinkedIn Lead Generation Team
How is your outsourced B2B LinkedIn lead generation team performing? Are you getting the results you expected or hoped for? If you’re not communicating with your outsourced team members on a regular basis, they may not understand expectations. Plus, you won’t know why they’re hitting or missing the goals you’ve set. Establishing a formal communication […]
[Video] How to Use Endorsements for LinkedIn B2B Lead Generation
If you want to leverage LinkedIn for B2B lead generation, then you need to prove you are an expert in your field. One way to do this is to leverage an area of your profile that many people rarely use: Skill Endorsements. According to LinkedIn, people who list five or more skills on their profiles […]
