The Necessity of Building a Relationship on LinkedIn
Why Nurturing Prospects is so Important for Business Development Your most important asset is the relationships you build while building a business. It’s very important to be nice to everyone you meet, especially your customers. Asking them how they are, talk about the weather, asking how you can help them are all great conversation starters, […]
How Do I Use LinkedIn to Get a Steady Flow of Leads?
There are many social media platforms that one can use to generate leads for their business. However, LinkedIn has been known to generate the most amount of “quality” leads. There are more than 400 million users on LinkedIn; these people are professionals trying to further their careers or looking for B2B customers. All in all, […]
When Are Your LinkedIn Prospects Ready to Have a Sales Conversation?
In sales, your job is to find and convert buyers. However, rushing to the sales conversation can be detrimental to converting the buyer, especially on LinkedIn. Yes, there are highly skilled professionals on LinkedIn who are likely ready to have a sales conversation more than other social media platforms, but they also don’t want to […]
Building Trust with Prospects on LinkedIn
Leveraging a social professional network like LinkedIn to drive your own B2B lead generation and sales is becoming increasingly important. Utilizing social selling for lead generation enables you to find and connect with your potential sales leads, who are already on those social platforms, engaging with others and their content. Staying active on LinkedIn helps […]
[Video] How to Put Fireworks in Your LinkedIn Lead Generation Strategy
Social media videos are one of the best ways to build trust, establish authority and increase engagement. If you are looking to add fireworks to your LinkedIn lead generation strategy, you will want to add video creation into your content marketing mix. LinkedIn Native Videos LinkedIn native videos haven’t been around as long as Facebook […]
Using LinkedIn For Sales Lead Generation
Using LinkedIn for sales lead generation doesn’t mean monitoring vanity metrics such as how many likes or shares your articles and updates receive. It isn’t even about how many people are in your LinkedIn group. Effective sales lead generation requires you to be able to measure and track how your LinkedIn profile successfully converts conversations […]
Creating a Successful B2B Social Media Branding Strategy
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Your Brand Tells Your Customer What to Expect Let’s talk a little bit about the term branding. Your brand tells your customer what they can expect […]
Build Trust with Your LinkedIn B2B Lead Generation Strategy
What’s more valuable than gold but can’t be bought or sold? Trust. Consider everything we do that is based on trust. When we board an airplane, deposit money in the bank, or leave kids with a sitter, we have confidence that those involved will do what they promise. In society, trust is the most powerful […]
Research Tools for LinkedIn Lead Generation
Your LinkedIn lead generation platform is only as successful as your prospect research. Conducting research can help you create a more optimized profile, a more targeted Advanced Search and a more engaging messaging strategy. In turn, you can take what you learned from your LinkedIn lead generation to fine tune your prospect profile and create […]
Can SEO Help with Your LinkedIn Marketing Strategy?
Social media profiles appear in search engine results, which means that those profiles help with your company’s SEO. But can you use SEO to help you with your LinkedIn marketing strategy? That answer is a resounding yes. SEO on LinkedIn You can use Search Engine Optimization on your LinkedIn profile the same way you leverage […]
