Creating LinkedIn Articles to Promote Your Personal Brand
With personal branding becoming as important as company branding, establishing yourself as an expert has become an essential element of your company’s marketing strategy. Creating LinkedIn articles to promote your personal brand can be a way to establish thought leadership and create brand awareness with a potentially larger audience. Why Create Articles for Personal Branding? […]
Using LinkedIn For Sales Lead Generation
Using LinkedIn for sales lead generation doesn’t mean monitoring vanity metrics such as how many likes or shares your articles and updates receive. It isn’t even about how many people are in your LinkedIn group. Effective sales lead generation requires you to be able to measure and track how your LinkedIn profile successfully converts conversations […]
Creating a Successful B2B Social Media Branding Strategy
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Your Brand Tells Your Customer What to Expect Let’s talk a little bit about the term branding. Your brand tells your customer what they can expect […]
Build Trust with Your LinkedIn B2B Lead Generation Strategy
What’s more valuable than gold but can’t be bought or sold? Trust. Consider everything we do that is based on trust. When we board an airplane, deposit money in the bank, or leave kids with a sitter, we have confidence that those involved will do what they promise. In society, trust is the most powerful […]
