3 Secrets Everyone Should Use to Improve Their LinkedIn Profiles
When it comes to successfully leveraging LinkedIn, there’s a lot to familiarize yourself with. From optimizing your profile to uploading native videos and finding targeted groups, it can sometimes feel less like professional networking and more like learning a foreign language. Successfully navigating LinkedIn takes more than just technical know-how: There’s also a certain finesse […]
Use LinkedIn Search to Find Prospects Who Fit Your Target Criteria
You likely know LinkedIn is the most popular and widely used social media platform for business and B2B sales. That’s why you created your client-facing profile in the first place! So, aside from building a great profile, what is the key to ensuring you’re taking full advantage of the platform? The ability to effectively seek […]
Position Your Personal Brand by Creating a LinkedIn Client-Facing Profile
As a B2B professional, you’re likely among the thousands of other B2B company leaders who have a presence on LinkedIn. The business-oriented social networking platform is a great marketing tool to expand exposure, generate leads, share knowledge, and network with industry professionals. However, if you’re not using a client-facing personal profile to grow your brand, […]
New LinkedIn Features Can Help You Crush Your Marketing Goals
LinkedIn insiders are optimizing the platform for mobile and desktop users alike. In a world increasingly dominated by mobile devices, they haven’t forgotten about LinkedIn desktop users. Those behind the social media giant recently introduced a host of features to optimize the platform for users across all devices. How can you take advantage of these innovations?
4 Reasons to Add LinkedIn Video to Your Marketing Plan
As a B2B marketer, you need to ask yourself one question: Have I started thinking about LinkedIn video as part of my marketing strategy? LinkedIn will offer native video sharing to all users in the next few months. Why is this important? Because LinkedIn video is a strategic way for you to launch a new […]
How Can You Use LinkedIn for B2B Social Selling?
Those who see the value of social media as a business tool have introduced “social selling,” which is transforming staid marketing campaigns. Social selling means using social platforms to build your brand, grow your professional relationships, and nurture your sales prospects. While tweets and likes on other sites have drawn considerable attention from marketers, LinkedIn […]
What’s the Best Way to Tell Your Story on LinkedIn?
Everyone loves a good story. The best way to influence purchasing decisions is by telling stories; people can often better relate to stories rather than cold, hard facts. People love vivid imagery, penetrating examples they can take to heart, and anecdotes that stick in their memories. At their best, personal stories connect people to one […]
Ready to Go Viral on LinkedIn? Follow These Tips
To go viral on LinkedIn, you don’t have to get lucky. In fact, the opposite is true. You can take these simple steps to share smart, viral content. It’s a matter of smart content strategy and genuine engagement. What is viral content? Loosely defined, viral content is any article, picture, video — any piece of […]
5 SEO Steps to Increase Your LinkedIn Profile Views
If you’re looking to optimize your LinkedIn profile and increase where it ranks in search results, here are five strategies you can’t afford to miss.
LinkedIn Messaging: Write and Respond to Build Your Business
Once you’ve identified your ideal clients on LinkedIn, you need messaging to invite and give them a reason to connect with you. When you’re set up and ready to increase your leads and see results, you’ve got to start feeding your messaging machine! With the right messaging, you can generate sales appointments when you want to grow your business. ✒️ Personalize […]
